Starbucks Corporation (SBUX/NASD/S&P 500)
18 September 2017, 12:14
| Scenario | |
|---|---|
| Timeframe | Intraday |
| Recommendation | BUY STOP |
| Entry Point | 54.75 |
| Take Profit | 55.10, 55.50, 55.75 |
| Stop Loss | 54.30 |
| Key Levels | 53.20, 53.60, 54.10, 54.70, 55.10 |
| Alternative scenario | |
|---|---|
| Recommendation | SELL STOP |
| Entry Point | 54.05 |
| Take Profit | 53.30, 53.00 |
| Stop Loss | 54.50 |
| Key Levels | 53.20, 53.60, 54.10, 54.70, 55.10 |
Industry: Specialized Snackbars
Current trend
Starbucks shed light on the development of a new business idea – a line of Roasteries and Reserve stores around the world. A new direction will be presented by the Starbucks theme park network with a presentation of the more expensive coffee and retail outlets for the sale of new products. The company plans to open 20-30 Roasteries and more than 1000 Reserve stores around the world, starting from New York by 2018 and Chicago by 2019. In the 1st quarter of 2017, sales of the test Reserve bars in Seattle increased by 18%. More detailed information will be disclosed when announcing the results for the 4th quarter.
Over the past week, Starbucks shares rose by 2.21%. Over the same period, the S&P 500 index rose by 0.26%.
A comparative analysis of the company's multipliers and competing companies testifies to the neutral nature of Starbucks shares.
Key levels
During the last trading sessions, the shares were in lateral movement. A unidirectional trend is not observed. Indicators do not give clear signals.
Support levels: 54.10, 53.60, 53.20.
Resistance levels: 54.70, 55.10.
Trading scenarios
If the price consolidates above the resistance level of 54.70, it will be possible to open long positions with a stop-loss at around 54.30. It is better to fix the potential profit by parts at the levels of 55.10, 55.50, 55.75.
If the price consolidates below support level of 54.10, it will be possible to consider sales of #SBUX. Stop loss can be set at around 54.50. The target level is in the range of 53.30-53.00.
Trading signals will be relevant for 3 days.
Current trend
Starbucks shed light on the development of a new business idea – a line of Roasteries and Reserve stores around the world. A new direction will be presented by the Starbucks theme park network with a presentation of the more expensive coffee and retail outlets for the sale of new products. The company plans to open 20-30 Roasteries and more than 1000 Reserve stores around the world, starting from New York by 2018 and Chicago by 2019. In the 1st quarter of 2017, sales of the test Reserve bars in Seattle increased by 18%. More detailed information will be disclosed when announcing the results for the 4th quarter.
Over the past week, Starbucks shares rose by 2.21%. Over the same period, the S&P 500 index rose by 0.26%.
A comparative analysis of the company's multipliers and competing companies testifies to the neutral nature of Starbucks shares.
Key levels
During the last trading sessions, the shares were in lateral movement. A unidirectional trend is not observed. Indicators do not give clear signals.
Support levels: 54.10, 53.60, 53.20.
Resistance levels: 54.70, 55.10.
Trading scenarios
If the price consolidates above the resistance level of 54.70, it will be possible to open long positions with a stop-loss at around 54.30. It is better to fix the potential profit by parts at the levels of 55.10, 55.50, 55.75.
If the price consolidates below support level of 54.10, it will be possible to consider sales of #SBUX. Stop loss can be set at around 54.50. The target level is in the range of 53.30-53.00.
Trading signals will be relevant for 3 days.
No comments:
Write comments